In the Summer of 2015 I was approached by Mason Hereford (former Chef of restaurant Coquette) and Lauren Holton to help them realize a brand for their first restaurant venture together, Turkey and The Wolf. The process that emerged was highly-collaborative, challenging, and super fun.
As we dove into the discovery phase, I started to see how deep the Turkey and the Wolf universe was for Mason and Lauren. They didn't want to just creating a logo and your standard restaurant print materials, but rather a visual and tactile language that would inform every experience in the space. The restaurant would open its doors with a bunch of branded things to buy like pins, hats, shirts, patches, bouncy balls and other fun stuff, and attention would be paid to everything else, too, from the framed photography that pays homage to the great food and drink influences from around New Orleans, to the Looney Tunes glasses used for the cocktails.
Because the concept involved so many little details and so much variety, it seemed perfect to call on the various talented people in our networks to start coming up with it. We hired some amazing local friends/artists to work on the merch while I was designing the logo mark – or brand "anchor", as I'm calling it – allowing their themes and styles to inform the work I was producing.
I was fortunate enough to have worked along side some very talented New Orleans-based artists – Seth Fountain, Ken Cox and Stewart Freeman – and I believe what I came up with benefitted tremendously from their influence.