When I started working with Isaac and Amanda Toups, the dynamic couple behind Toups' Meatery, they quickly became two of my favorite people.
In 2011, before the restaurant existed, I worked with the Toups' for several months to create a cohesive branding package. The scope of the project included a wide array of digital and print collateral: a logo, business cards (full-size and mini), printed menus, a storefront sign, shirts, food service basket liners, and a WordPress theme that featured "live" menus designed to look as close to the printed version as possible.
In the Summer of 2015 I was excited when they asked me to do a bit of a refresh – to update their menus and website with a more subtle and refined touch.
For the website (launched in November 2015) we started with the Rosa WordPress theme and tweaked it to reference the newly refreshed menu designs. Hours of design and coding later, and with the help of an infinite supply of wonderful photos taken by Denny Culbert, the resulting site feels contemporary while staying true to the Toups' ethos and telling the story behind the restaurant and it's cuisine.