ON THE ABOUT PAGE, I asked how an organization or company's mission can be turned into a successful brand. Every firm and designer has an unique approach, but more often than not it starts with questioning and investigation lead by a creative or designer. This process is called Brand Discovery.
The Brand Discovery process is the stage in which I make an effort understand your message fully – I'll ask for design references that speak to you personally, and we'll have some conversations about your mission and what your brand stands for. By the time I put pen to paper (or stylus, to tablet) I'll have a clear idea what we're trying to convey to your audience.
Graphic & Logo Design
At this point I'd expect some final detailed notes from you, but not much beyond that. I'll take those comments into account and deliver a final set of files that can be used for a variety of purposes: scalable vector graphics, Illustrator and Photoshop source files, and web-ready images for social media and your website.
Web Design & Development
If we've made it this far, we're oh so close. We'll have more time to go over the interactivity and small details in the Development phase, but generally this is when you sign off on the designs. Nothing is set in stone, of course, but these design files become our blue prints, our Constitution, our Bible, our Torah, our guiding documents – straying from them will wreak havoc on the project timeline and budget, so it's important to take the steps necessary to review all design elements, including the responsive design mockups (if the budget allows).
Part III: Development & Launch
The development process is often the biggest part of a web project. This is the point at which I convert the designs into a WordPress theme (or some equivalent) and setup the Administrative/management section. I'll setup a private staging website (something like "staging.yoursite.com") that you can review periodically throughout the process to see how the UI works and feels in a web browser. Additionally, you can start entering real content into the system and familiarize yourself with the available controls.
Once the staging site gets a final approval, I'll migrate the data to the real site. With some web hosting services, this process is done with the swift click of a button. However, if your host doesn't offer that, I've honed the process so it generally requires less than 5 minutes of site downtime. We can take look at your site analytics (or make an educated guess) to find a low-traffic time and get it done then.