Eliminating Redundancy, Increasing Efficiency
Both within the food industry and outside of it, I think a lot about systems, workflow, and content management. I'm constantly asking how I can make it easier for clients to keep their websites up-to-date and their businesses running more smoothly. When I deliver a website, I aim to ensure the user experience for the visitor is excellent, but I also put a great deal of effort into providing a content management/administrative experience that's seamless and straightforward. I think every industry deserves well-built tools – it should be easy for an architect to add a portfolio item on their firm's site, and it should be just as easy for a manager to add a menu item or special event on their restaurant's site.
Web professionals have a responsibility to deliver simple, elegant solutions in everything we produce – especially now, as the line between humanity and tech continues to blur and users rely so heavily on our products.
Whether I'm working with you on a graphic design project, a website, or some combination of both, the first step is to convert that idea in your head – that feeling, that perfectly clear brand mission in your mind – into something the rest of the world can understand: We’ve got to translate. Design, in a sense, is the challenge of translating for not just one person, but a broader audience.